Add the numbers associated with an aging population to the fact that the majority of individuals over age 65 require some type of long-term care services during their lifetime, and you have what some are calling a “silver tsunami.” According to the U.S. Department of Health and Human Services, about 70 percent of this group will need such services.
Home may be best, but physical and mental disabilities often rule out that option. With a market trend toward simulating a home setting with services in assisted living environment and more emphasis on short-term, rehabilitation stays in skilled nursing facilities, there is an opportunity to provide much needed services to families, says Frank Samson, founder of Senior Care Authority.
Services positioned for growth include senior placement services, senior referral services, and lead generator companies. But the services they provide are often confusing to caregiver families seeking the right match between needy senior and long term care service providers.