CareLinx, a company that provides home care to the elderly and those living with chronic illnesses, has received investments from both the Ziegler Link·age Longevity Funds and Generator Ventures. The current round of investments raises the company’s total working capital to $5 million, which it said it will use to expand its staff and launch a national marketing campaign.
CareLinx uses selection technology to match families with appropriate caregivers from a pre-screened network. The service is an reduce out-of-pocket costs to families that need specific care delivery services while also handling all administrative duties, including invoicing and care coordination. The four-year-old company now boasts more than 100,000 network members.
"Since day one, we have been committed to choosing quality and safety over growth,” Sherwin Sheik, founder and CEO of CareLinx wrote in a blog post. “We have moved deliberately slowly, making sure that every caregiver on our platform was properly screened. We also avoided marketing to families, as we wanted to rely on word-of-mouth referrals to ensure we were matching families with quality caregivers who met—and hopefully exceeded—their expectations.
“In addition to sharing our values and our commitment to senior care, we value Generator Ventures and Ziegler Link·Age as partners because of their unparalleled sophistication and knowledge of this growing market,” he added. “We take exceptional pride in their endorsement of our enterprise.”