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Assisted living marketing directors see salary increase

February 1, 2012
by Kevin Kolus
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The national average salary of director of marketing at an assisted living facility is $50,429, according to the 14th annual “Assisted Living Salary & Benefits Report,” published by Hospital & Healthcare Compensation Service (HCS).

The percent increase was 2.05 percent in facilities reporting data for both the 2010 and 2011 reports. The report is published in cooperation with LeadingAge and supported by the National Center for Assisted Living.

An analysis of those reporting bonuses for director of marketing showed an average annual salary of $46,872, with an average bonus of $9,354, or 19.96 percent of salary.

1,758 assisted living facilities participated in the study and provided compensation data on more than 64,820 employees nationwide. 1,658 for-profit and 100 not-for-profit facilities provided data for the study.

The report can be purchased from HCS here.

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