Marketing

Leaders of Tomorrow: Barry Berman

April 18, 2013     Julie Thompson
article

Congratulations to the first of our five 2013 Leaders of Tomorrow award winners: Barry Berman, CEO, Chelsea Jewish Foundation, Chelsea, Mass. Read how he adapted the Green House model to create the nation's first assisted living home designed especially for residents with amyotrophic lateral sclerosis (ALS) and multiple sclerosis (MS).

LTC Outlook: Too many seniors, not enough caregivers

April 17, 2013     Sandra Hoban, Managing Editor
news

The surge in the senior population has been predicted for years, and the market is already seeing shortages in caregivers. While most newly-65 people do not yet require long-term care, who will care for them when they do?

Ensign Group adds three more SNFs in Texas

April 3, 2013     Pamela Tabar, Senior Editor
news

While some skilled nursing facilities are being sold off due to budget cuts, the Ensign Group seems to be on a buying spree.

REITs, acquisitions impact senior housing rankings list

March 27, 2013     Pamela Tabar, Senior Editor
news

It’s not exactly a building boom yet, but things are looking brighter for the senior housing market, according to ALFA’s new senior living provider rankings.

Staff scheduling strategies for better care and better business

March 21, 2013     Pamela Tabar, Senior Editor
article

Are your staff scheduling processes as fair, balanced and tightly connected to your census and acuities as they should be? Two experts explain why even small changes in staffing can add up to big savings.

Boomers and seniors primed for digitial marketing

March 21, 2013     Pamela Tabar, Senior Editor
news

Seniors get a bad rap when it comes to technology, but they’re America’s fast-growing dempgraphic is certain digital technologies. Have you "seniorized" your media marketing streams?

Consistent nursing staff related to fewer rehospitalizations in SNFs

March 20, 2013     Sandra Hoban, Managing Editor
news

Licensed nurse retention seems to curb readmissions, and vice-versa.

LTC and mental health services: Collaboration is a financial win-win

March 15, 2013     Pamela Tabar, Senior Editor
news

Long-term care providers and behavioral health services should go hand in hand in aging care, experts say. If your facility can’t provide or fund mental health services, partner for them—and everyone wins.

Winter weather is a marketing opportunity

March 13, 2013     Luke Fannon
blog

No one can control the weather, but we can control the risks that older people and their caregivers face when the snow piles up. Contributor Luke Fannon explains how the right strategy can turn the perfect storm into a powerful marketing opportunity.

Brookdale responds to 911 CPR case

March 6, 2013     Pamela Tabar, Senior Editor
news

The parent company of the California senior living facility involved in a controversial 911 call responds to public outcry over corporate policies and an employee's refusal to administer CPR.

My Hospice Notebook

March 6, 2013     Pamela Tabar, Senior Editor
blog

Calling all hospices: Are you ready for a challenge? Today is the launch of my "Hospice Notebook." Gather your ideas, projects, initiatives and missions. My inbox is yours.

Assisted Living Concepts sold to investment firm for $278 M

February 27, 2013     Pamela Tabar, Senior Editor
news

A Wisconsin senior living company is the latest buyout as investment firms rescue their distressed properties.

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