February 15, 2012 Luke Fannon
article
Converting referrals into admissions is a complex process in which a team’s objective is to motivate a prospect and their family to choose a facility or service to meet their needs. Check out these strategies to maximize census.
February 13, 2012
news
Sunrise Senior Living has partnered with Emily Henderson, host of HGTV’s Secrets From a Stylist, on a campaign to educate its assisted living residents on design and aging.
February 3, 2012 Jill Basom
article
For this to happen, your customer service efforts need to be proactive rather than reactive. Anticipate your customer's needs and take steps to solve any problems before they arise.
February 1, 2012
news
An analysis of those reporting bonuses for director of marketing showed an average annual salary of $46,872, with an average bonus of $9,354, or 19.96 percent of salary.
January 26, 2012 Eric Holmes
article
An internship program is a great way to find qualified staff, raise resident morale, generate new ideas and give back to the community by helping college students. The key is fostering positive relationships with local colleges.
January 25, 2012 Luke Fannon
blog
The simple truth is that successful sales and marketing professionals are made, not born. Here are the five areas of skill and knowledge your team members must have to be successful in healthcare sales and marketing.
January 25, 2012 Eric Holmes
article
Find qualified staff, raise resident morale, generate new ideas, market your community relations, save money—it's a no-brainer, really. Just ask yourself: "Can we start an internship program of our own?"
January 18, 2012 Patricia Sheehan, Editor-in-Chief
article
In this first of a regular monthly feature of conversations with LTC industry executives, Craig Fukushima of The Fox Group weighs in on the outlook for senior housing development, capital availability and the influence of baby boomers on senior care and marketing efforts.
January 10, 2012 Gabrielle Windsor
article
For senior living communities, social media is a “brand” new world adding a new dimension to the marketing mix and a “brave” new world for communities to share their stories.
January 9, 2012
news
New York-based LTC provider rebrands facilities to identify all services as part of one system.
December 22, 2011 Sandra Hoban, Executive Editor
blog
Senior living providers and residents raise hundreds of thousands of dollars in 2011, just in time for the holidays.
December 14, 2011 Luke Fannon
blog
First, you must understand the nature of reputations and how they develop. Negative reputations can happen catastrophically or gradually over an extended period of time.
