Marketing

One-on-one with… Kristy Brown

May 23, 2013     Julie Thompson
article

Long-Term Living sits down with Kristy Brown, MS, CCC-SLP, president and CEO of Centrex Rehab, Minneapolis, to discuss today's new opportunities for therapy services within the senior care market--including partnerships with companies once viewed as competitors.

4 lies about marketing senior living

May 22, 2013     Kevin M. Williams
article

Meet marketing objectives without falling into sales traps. A discussion of four marketing beliefs commonly held in the senior living industry.

Celebrate National Nursing Home Week

May 9, 2013     Sandra Hoban, Managing Editor
blog

It’s time to stand up and recognize those dedicated individuals for all they do to make life in long-term care a positive and fulfilling experience for America’s frail elderly.

ALFA 2013 Keynote: Are you a leader of possibilities?

May 7, 2013     Pamela Tabar, Senior Editor
article

The attendees at ALFA’s 2013 conference learn lessons about leadership (and Beethoven) from world-renowned orchestra conductor Benjamin Zander.

The brave, new LTC world: Are you on board?

May 3, 2013     Pamela Tabar, Senior Editor
article

As Americans continue to aging in growing numbers, long-term care faces challenges on several fronts in providing the relevant care, services and accommodations that this new senior demographic will demand.

One-on-one with… Debra Doyle

April 24, 2013     Julie Thompson
article

Long-Term Living profiles Debra Doyle, COO of Erickson Living, on how her company has maintained—and grown—its census in these challenging times, including strategies in healthcare sales, information technology, operational programming and wellness services.

Heard at EFA: Soundbytes from EFA 2013

April 19, 2013     Pamela Tabar, Senior Editor
article

The editors of Healthcare Design and Long-Term Living collected the best thoughts, stats and take-home messages we heard in the session rooms, keynotes and hallways during EFA 2013.

Leaders of Tomorrow: Roberto Muñiz

April 18, 2013     Gina LaVecchia Ragone
article

Congratulations to the second of our five 2013 Leaders of Tomorrow award winners: Roberto Muñiz, MPA, LNHA, FACHCA, president and CEO of The Francis E. Parker Memorial Home, Piscataway, N.J. Read how he turned adult day care service into a brand new business avenue.

Leaders of Tomorrow: Barry Berman

April 18, 2013     Julie Thompson
article

Congratulations to the first of our five 2013 Leaders of Tomorrow award winners: Barry Berman, CEO, Chelsea Jewish Foundation, Chelsea, Mass. Read how he adapted the Green House model to create the nation's first assisted living home designed especially for residents with amyotrophic lateral sclerosis (ALS) and multiple sclerosis (MS).

LTC Outlook: Too many seniors, not enough caregivers

April 17, 2013     Sandra Hoban, Managing Editor
news

The surge in the senior population has been predicted for years, and the market is already seeing shortages in caregivers. While most newly-65 people do not yet require long-term care, who will care for them when they do?

Ensign Group adds three more SNFs in Texas

April 3, 2013     Pamela Tabar, Senior Editor
news

While some skilled nursing facilities are being sold off due to budget cuts, the Ensign Group seems to be on a buying spree.

REITs, acquisitions impact senior housing rankings list

March 27, 2013     Pamela Tabar, Senior Editor
news

It’s not exactly a building boom yet, but things are looking brighter for the senior housing market, according to ALFA’s new senior living provider rankings.

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