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Online advertising sources for senior housing: A starter's guide

January 29, 2010
by G5Marketing
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by Dave Beltramini, Director of Paid Advertising, G5 Search Marketing


There are scores of ways to reach prospective Senior Housing residents online, but here's a look at the most effective channels.
PPC (Pay Per Click Advertising)
If your locations have vacancies, PPC is mandatory. PPC picks up where SEO leaves off and allows you to cover the long tail. For example, if you’ve used SEO tactics to properly optimize your site for the term "memory care," what happens to the hundreds of thousands of searches for “dementia”? They go elsewhere. PPC can fill in that gap.
Additionally, PPC can serve as a branding tool. Working with an Advanced PPC management team allows support for the different stages of the purchase process with different ads, different search terms, and different, relevant landing pages.
E-mail marketing

Done wrong, email marketing is spam. However, if done well, it can be a cost effective marketing tool. Provide relevant content in a concise, timely manner and you will have a profitable email program.

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