by Jody O’Donnell, SEO Manager, G5 Search Marketing
Members of G5’s Search Engine Optimization (SEO) department, affectionately known as “10 SERP Plaza,” are often asked: Which directories are the best for me to sign up for?
We consider ourselves the best people to answer this question as our entire department assumes that every inquiry should end “with regards to my SEO?”
And we answer it, at least initially, with a question of our own: Which are the best directory targets for the seniors housing market?
When developing your target list of directories, first establish a clear objective. Are you trying to get good, trusted citations from directories and improve the consistency with which search engines see your business information across the Web? Or are you trying to drive traffic directly to your Web site?
The first objective is back-linking while the latter is more about driving traffic and conversions. This is an extremely important distinction. Deciding which is more important will point you to the best directories to accomplish your goal.
Many directories are built more for search engines than for human users. It doesn't take long to look at a directory and identify which audience it is targeting. One tell-tale sign a directory is targeting search engines is how they list. If they don't use images or anything else to give a real live person more information about what your listing is, they are focusing on search engines. Search engine citation style directories will have your business information and little else, as illustrated by this example:
Directories that are more traffic driven sites generally have links back to the pages and have rich content for each listing. This can range from pictures to driving directions to operating hours, etc., as illustrated by this example:
Some of the best directories on the Internet are entirely free. There are various levels of time and effort you must commit to successfully take advantage of these directories. The commitment varies on a directory-by-directory basis.