Social Media Marketing. It's everywhere. Major news outlets across the country are talking about it. Industry magazines are talking about it (heck, you've probably seen it in this magazine).
But what exactly is it? As the bard said, therein lies the rub.
Luckily, we have Wikipedia. According to the online user-generated encyclopedia, Social Media Marketing is defined as: "a term that describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.”
That sounds about right—using social networks to reach an audience—and possibly keep a current one. Today, we'll focus on just one of those “channels”—Twitter.
That begs the question: What is Twitter? Wikipedia—do you have an answer on that one, too?
Caffeine is a key component of twitter use.
"Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets … While the service costs nothing to use, accessing it through SMS may incur phone service provider fees."
Huh? Let's just say it's short bursts of text (tweets) to reach your relevant audience—who has to "follow" you to receive those "tweets".