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Message to the seniors housing industry: Tweet me

September 21, 2009
by ddavis
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Social Media Marketing. It's everywhere. Major news outlets across the country are talking about it. Industry magazines are talking about it (heck, you've probably seen it in this magazine).

 

But what exactly is it? As the bard said, therein lies the rub.

 

Luckily, we have Wikipedia. According to the online user-generated encyclopedia, Social Media Marketing is defined as: "a term that describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.

 

That sounds about rightusing social networks to reach an audienceand possibly keep a current one. Today, we'll focus on just one of those “channels”Twitter.

 

That begs the question: What is Twitter? Wikipediado you have an answer on that one, too?

 

 

Caffeine is a key component of twitter use.

"Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets While the service costs nothing to use, accessing it through SMS may incur phone service provider fees."

 

 

Huh? Let's just say it's short bursts of text (tweets) to reach your relevant audiencewho has to "follow" you to receive those "tweets".

 

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Joe and Jessica - Sorry - just saw this.

Joe - you're completely right. Happy customers - and knowing when those customers aren't happy, is the single more important thing any company can do. Know why your clients are happy - and why they aren't. Rule 1.

Jessica - you guys have definitely put a lot of work into your social presence and - it appears - quite a bit of hours during the day too.

Much like anything else - you get what you put forth. What does this mean? With the effort you're putting into your social media - you're bound to see some results.

You're definitely on target with what social media platforms you're focusing on...

The big question is: what are your goals? What do you hope to attain from your social media efforts? Have your plan laid out so you can judge what's working for you and what isn't.

For a bit more on what social media is worth your time, check out the blog I put out today:

http://www.ltlmagazine.com/ME2/dirmod.asp?sid&nm&typeBlog&modView+Topic&...

I work with a senior housing finance company, and we've been working hard to use social media marketing. I think we've got a pretty good campaign going.

Here's a link. Just for conversation's sake, tell me what you think. Suggestions? Critiques?

http://www.cambridgecap.com/pages/social_networking_with_cambridge/63.php

Great Article! I think the BIGGEST advantage is the opportunity for a company to listen..................... then CARE about what their customers are saying! When we care about our customers on a personal level we gain more than another happy customer, many times we gain a friend.

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