New terms are being bantered about in healthcare. One is the “accountable care organization.” The idea is that a group of providers—primary care physicians, specialists, hospitals—would come together and be responsible for the cost and quality of care for a given population. In theory, and in talking with some hospital administrators, this organization could spread to include nursing and assisted living facilities; after all, they are part of the continuum. So how do you make that happen with so many disparate parties, agendas and politics? Take a few lessons from Apple CEO Steve Jobs.
Anthony Cirillo, FACHE, ABC, is a marketing consultant, professional speaker, aging and senior health expert, and the owner of Fast Forward Consulting. Visit his personal blog at