March 13, 2013 Luke Fannon
No one can control the weather, but we can control the risks that older people and their caregivers face when the snow piles up. Contributor Luke Fannon explains how the right strategy can turn the perfect storm into a powerful marketing opportunity.
February 12, 2013 Luke Fannon
With the Centers for Medicare and Medicaid Services' mandated penalties at issue, hospitals and long-term care organizations are strategizing ways to reduce readmissions. Local communication and partnerships can go a long way in cutting down on traffic through the emergency room's "revolving door."
January 11, 2013 Luke Fannon
Which marketing tactics are working best for your facility? Direct referrals aren't the only way to measure the worth of your marketing strategies.
November 27, 2012 Luke Fannon
President Barack Obama’s reelection ensured that the Affordable Care Act (ACA) will be fully implemented and your organization needs to be prepared for its potential impact on your facility or service. Here are some important aspects of the law you must consider when making strategic and tactical decisions that will impact the marketing of your services.
October 16, 2012 Luke Fannon
One of the challenges that we face in sales and marketing is making that initial contact with a prospective referral source that we have never met before. Cold calling, whether conducted over the phone or in-person is nerve racking and rarely successful--unless you have a plan!
August 7, 2012 Luke Fannon
Having conducted and participated in hundreds of facility tours during my career, I have been able to distill the tour process into its most important stages. These stages comprise the welcome, discovery, tour, presenting financials/commitment and exit.
June 20, 2012 Luke Fannon
A basic strategy you should use to grow qualified referrals is targeting physicians for referral development. Consider these recent successes by clients employing this strategy.
May 1, 2012 Luke Fannon
An ever changing marketplace requires us to respond with new strategies and tactics to meet the needs of our residents and referral sources. Here are some of the most successful.
February 23, 2012 Luke Fannon
Other CEOs and leaders are motivated to meet with you. They need a relationship with you as much as you need a relationship with them. Here are some tactics I have executed that realize this concept.
January 25, 2012 Luke Fannon
The simple truth is that successful sales and marketing professionals are made, not born. Here are the five areas of skill and knowledge your team members must have to be successful in healthcare sales and marketing.
