boconnell's blog

Cutting costs with testimonials as a marketing tool

September 29, 2009    

Marketing is expensive. With LTC reimbursements on the decline, it is more imperative than ever to trim costs. During crunch times, marketing budgets

Upgrade resident satisfaction with these cool technologies

August 11, 2009    

If only we had more time to spend with residents, we could make them happier. But with increasing paperwork, regulations, and reporting requirements,

Secret shoppers can improve your LTC business

June 25, 2009    

Any healthcare business, including long-term care, can benefit from implementing a secret shopper program. Nursing homes and assisted living

Pay-for-performance coming to nursing homes

June 10, 2009    

The Centers for Medicare & Medicaid Services (CMS) is kicking off a five-state pay-for-performance (P4P) demonstration project that will help them