Senior living providers often discuss occupancy rates. They live or die by rates and the mix that is tied to them in order to make the proforma work. What If we changed the discussion from "What is your occupancy rate?" to "Do you have a waiting list?" The discussion becomes less about percentages and more about the customer experience.
Senior living designers have yet to recognize that boomers entering communities will demand the same resources in senior living just as they have upped the ante by demanding restaurant style dining, fitness centers, spas and coffee shops.
It started with the financial crisis. The senior living design community is now left with a remnant of the business that once was, with terms that make you question if you're not just buying swamp land.
As the focus on baby boomers entering the senior living housing market becomes more prominent in the United States, an odd phenomenon is occurring—new developers don't understand what needs to be in a facility.